Top 10 Brand In The World

1. COCA-COLA

$67,000 million2005 Rank/Value 1 / $67,525 million-1% change from 2005Based in U.S.Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide.

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2. MICROSOFT

$56,926 million 2005 Rank/Value 2 / $59,941 million 5% change from 2005 Based in U.S. Threats from Google and Apple haven’t yet offset the power of its Windows and Office monopolies. ==========================================================

3. IBM

$56,201 million2005 Rank/Value 3 / $53,376 million5% change from 2005Based in U.S.Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders. ==========================================================

4. GE

$48,907 million 2005 Rank / Value 4 / $46,996 million 4% change from 2005 Based in U.S. The brand Edison built has extended its reach from ovens to credit cards, and the “Ecomagination” push is making GE look like a protector of the planet. ==========================================================

5. INTEL

$32,319 million 2005 Rank / Value 5 / $35,588 million 9% change from 2005 Based in U.S Profits and market share weren’t the only things slammed by rival AMD. Intel’s brand value tumbled 9%, as it loss business from high-profile customers. ==========================================================

6. NOKIA

$30,131 million 2005 Rank / Value 6 / $26,452 million 14% change from 2005 Based in Finland Fashionable designs and low-cost models for the developing world enabled the

mobile phone maker to regain ground against competitors.

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7. TOYOTA

$27,941 million2005 Rank/Value 9 / $24,837 million12% change from 2005Based in JapanToyota is closing in on GM to become the world’s biggest automaker. A slated 10% increase in U.S. sales this year will help even more.

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8. WALT DISNEY WORLD

$27,848 million 2005 Rank / Value 7 / $26,441 million 5% change from 2005 Based in U.S.New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods. ==========================================================

9. Mc DONALD's

$27,501 million2005 Rank / Value 8 / $26,014 million 6% change from 2005 Based in U.S.A new healthy-living marketing campaign and the premium priced sandwiches and salads that came with it have led to a fourth year of sales gains.
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10. MERCEDEZ

$21,795 million 2005 Rank / Value 11 / $20,006 million9% change from 2005 Based in Germany The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak margins will take longer to fix.
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